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Ideas Shared, Visions Formed…A New Level
***all programs subject to change***
Thursday, November 6, 2008
COMPLIMENTARY WORKSHOP
2:00 p.m. - 5:00 p.m.
GETTING TO GREEN WITH GRANTS
Lindsay M. Calcatera, B.A., C.F.M. * Michigan State Fairgrounds and Exposition Center
This seminar will provide an in-depth overview of the grant process from donor identification to writing a winning proposal to the art of stewardship. Learn the ins and outs of talking to potential donors, key tips and pitfalls to avoid in writing a successful grant application and how to make the most of limited fundraising resources. Whether you are a first time grant seeker or an already successful fundraiser, this seminar has useful tips and strategies that will expedite your path to “getting to green.”
***Complimentary Thursday workshop with FULL or Spouse Convention Registration***
Friday, November 7, 2008
9:00 a.m. - 10:15 a.m.
INTELLECTUAL PROPERTY MATTERS TO YOUR BUSINESS: A WORKSHOP ON TRADEMARKS, COPYRIGHTS AND MUSIC LICENSING
Toni Harris * Fraser Trebilcock Davis & Dunlap, P.C.. *
Do you appreciate the impact of intellectual property (IP) on your business? Trademarks, copyrights, and music licenses are not luxuries. They are valuable corporate assets vital to the success of any business.
In today’s global marketplace, businesses of every size must be knowledgeable about whether and when they have intellectual property rights of others; and how to avoid or minimize such exposure. You can’t afford NOT to be informed about intellectual property and its impact on your business.
A lack of effective planning in procuring and protecting your intellectual property rights and understanding the scope of others’ IP rights is bad for business and could result in catastrophic financial consequences. Potential conflicts arise in a myriad of ways and involve your own IP and the IP of others. You must be armed with a plan for managing the conflict efficiently and cost-effectively.
The effectiveness of your IP plan is dictated, in large part, by the degree to which you correctly anticipate how and when things can go wrong. A plan that includes both an offensive and defensive pre-litigation strategy can determine whether a conflict is ultimately resolved in your favor, with or without full-blown litigation, and can even reduce the cost of litigation.
Toni L. Harris, an intellectual property attorney at Fraser Trebilcock Davis & Dunlap, P.C., will explain trademarks, copyrights, and music licensing and discuss how planning is imperative to protect your organization’s most valuable assets.
MICHIGAN'S FESTIVALS AND EVENTS GOING, GOING, GREEN! - PART 1
Amy Butler *Michigan Department of Environmental Quality
Mary Goodhall * Michigan Department of Environmental Quality
The first part, of this two-part workshop, will be an overview of tools, tips, and information on how and why sustainable actions should be a key component of every event and venue that can help green your event
ONLINE MARKETING OF YOUR MICHIGAN EVENT(S)
Ellie Cruze * MLive.com
Rick Reibeling * Kalamazoo Gazette
Get great ideas from a pair of experts. Learn the most effective no and low cost ways to market and advertise your event on the internet.
YOUR EVENT DOES MAKE A DIFFERENCE…HOW MUCH? DETERMINE THE ECONOMIC IMPACT OF YOUR EVENT
Ed Mahoney * MSU Park, Recreation and Tourism Resources
What is the economic impact of your event(s)? Join Ed Mahoney, Associate Professor of Community, Agriculture, Recreation and Resource Studies, as he discusses the core value that the festival and event industry provides to your community and Michigan tourism. He will also update and introduce event planners to the first online system of its kind that will determine economic impacts, Cultural Economic Development Tool (CEDOT). This workshop is a must and vital when seeking sponsorships, community involvement & participation, supplies, grants, etc.
10:30 a.m. - 11:45 a.m.
HOW TO MAKE COMMUNICATIONS RUN SMOOTHLY AT YOUR EVENT
Richard Pizzi * Electrocomm - Michigan Inc.
This workshop presents an overview of the problems and concerns in selecting and operating a communication system at your event. Selecting the correct system can be a daunting task, should it be cellular, 2-way radio, Nextel or amateur equipment (such as those sold at office supply stores or electronic outlets). Is the best choice to rent or purchase, who will coordinate the communication system, how can you control lost/damaged equipment, what are the FCC regulations that apply to communications equipment? Homeland Security issues, lost children, weather alerts, injuries, crowd control, emergencies, and safety or attendees and property are all items that should be considered in order to have a communication system run smoothly at your event. Each participant will receive a booklet that outlines these points with solutions on making the proper choices to insure a safe and pleasant event.
MAXIMIZING YOUR SPONSORSHIPS & PARTNERSHIPS
Speaker: TBA
MICHIGAN'S FESTIVALS AND EVENTS GOING, GOING, GREEN! - PART 2
Amy Butler *Michigan Department of Environmental Quality
Mary Goodhall * Michigan Department of Environmental Quality
Part 2, a panel of case studies of events big and small, who have found the treasure in going green, what sparked their mutiny to a new way of doing things!
$UCCE$$FUL MEDIA RELATIONSHIPS
Helen Lambrix * Fulkerson Group
1:30 p.m. - 2:45 p.m.
MAKING THE BOTTOM LINE GREEN - BUDGET AND FINANCE SUCCESS
Speaker: TBA
MILLIONAIRE PARTIES & TEXAS HOLD'EM RULES & REGS
Mark Bentley * Bureau of State Lottery – Charitable Gaming Division
Officers, chairpersons, workers or anyone completing paperwork will not want to miss this. Topics covered will include Tournament & Fixed Limit, Rules, Paperwork & Common Problems. Don't miss this opportunity to receive additional training in complying with the bingo act rules.
ONLINE MARKETING OF YOUR MICHIGAN EVENT(S)
Ellie Cruze * MLive.com
Rick Reibeling * Kalamazoo Gazette
Get great ideas from a pair of experts. Learn the most effective no and low cost ways to market and advertise your event on the internet.
THE ART OF SECURING SPONSORSHIPS
Lindsay M. Calcatera, B.A., C.F.M. * Michigan State Fairgrounds and Exposition Center
This seminar will provide an overview of key strategies to secure corporate sponsorships. Major topics to be covered include how to get the attention of potential sponsors, the main differences between seeking funds in the for-profit versus the non-profit world, and the art of closing the deal.
3:00 p.m. - 4:15 p.m.
MAXIMIZING YOUR SPONSORSHIPS & PARTNERSHIPS
Speaker: TBA
$UCCE$$FUL MEDIA RELATIONSHIPS
Helen Lambrix * Fulkerson Group
PROTECT YOUR EVENT, YOUR IMAGE AND YOUR BUDGET - UNDERSTANDING YOUR INSURANCE NEEDS
Brian Berryman * Philadelphia Insurance
Join Philadelphia Insurance as they discuss the following:
Annual policy vs. event long policy
How to cover vendors
How to cover participants
Reducing your liquor exposure
THE CONVENTION & VISITORS BUREAU AS YOUR EVENT PARTNER
Mary Kerr * Ann Arbor Area Convention & Visitors Bureau
Debbie Locke-Daniel * Ypsilanti Area Convention & Visitors Bureau
Michael O’Callaghan * Detroit Metro Convention Visitors Bureau
You’re preparing your annual event and you need assistance, who do you turn to? The Convention & Visitors Bureau will give their suggestions and assistance to make your event successful. Including strategies to define your economic impact.
Saturday, November 8, 2008
8:30 a.m. - 9:45 a.m.
CELEBRATION OF CULTURE THROUGH YOUR EVENT
Tamara Real * Arts Alliance
In a world filled with imitation this and faux that, people are increasingly hungry for real and authentic experiences. Festivals that celebrate unique aspects of their communities – such as food traditions, agricultural heritage, or ethnic activities – can not only attract new audiences but also play an important role in bolstering local pride. This session will explore ways to identify a community’s cultural assets and how to capitalize on them without destroying the goose that laid the golden egg.
DECORATING YOUR EVENT - HANDS ON
Tom Figuroa * Nordlie, Inc.
Learn how to reinforce your event with creativity, imaginations and process! Nordlie’s will provide ideas how to infuse a new level of energy through decorations. How to integrate your theme into the entire event. They’ll instruct how to create lasting memories. Learn how to get more out of the people around you and to use your best resource. By the end you’ll surely agree the sum of the parts is as great as the whole!
MAKING YOUR EVENT SANITIZED SAFE
Steve Washburn * Poly John Enterprise Corp
Kevin Halfmann * Michigan Department of Agriculture
Join Steve Washburn, Poly John Enterprises Corp. and Kevin Halfmann, Michigan Department of Agriculture as they bring you up-to-date on keeping your event sanitized safe. They will discuss what they have learned in the past three years and have an open discussion on options to consider.
YO HO HO...INSURANCE...WHAT YOU ALWAYS WANTED TO KNOW, BUT WERE AFRAID TO ASK
Dale Johnson * K & K Insurance Group, Inc.
We'll explore trends regarding Cancellation Insurance and Director's & Officers Liability. How bout dem Volunteers - Are they covered or not? And finally: Expectations - What YOU deserve !!
10:00 a.m. - 11:15 a.m.
IDEAS FOR A SUCCESSFUL AND UNFORGETTABLE PARADE
Panel
In this panel presentation, we have a great line-up for you of different parade experiences: everything from children’s parades to winter parades, and of course, summer parades. These experts from festivals of Michigan will share the good…and the not so good…experiences that will help your parade become a success and unforgettable.
MARKETING & BRANDING YOUR EVENT – WHY & HOW?
Speaker: TBA
What does it take to market and brand your event? How can we be certain our community is leaving a positive impression? During this workshop, we will discuss various strategies to ensure that your community and your event is leaving a lasting impression on residents and visitors.
UNLOCK THE SECRETS TO DESIGNING FESTIVE FAMILY ACTIVITIES AND BOOKING QUALITY SHOWS
Ross Champion * Rosco the Clown
Richard Paul * Richard Paul and Associates
Eugene Clark * Amazing Clark Magician/Puppeteer
Discover simple techniques that will increase your family attendance
Identify what family activity sponsors want and what keeps them happy
Find out how to create a family area that works for both audience and entertainer
Learn successful block booking techniques
1:30 p.m. - 2:45 p.m.
BEVERAGE TENTS – SERVING TIPS…MAKING THE MOST $$$ OF YOUR SERVINGS
Tom Johnson * I.H.S. Distributors
Kirk Schieman * I.H.S. Distributors
Covering all aspects of planning and organizing a successful beverage tent in you r community. The panel of experts will cover all aspects of beverage tents including: How do I start, Michigan Liquor Control Commission requirements, working with law enforcement and responsible server-training for volunteers.
CARNIVALS & CONTRACTS
Debbie Elliott * Elliott's Amusements
Sonja Skerbeck * Skerbeck Brothers
Is booking a midway for your festival a near impossible task? Get the latest trends on carnivals and midways. What to look for in a contract and the right questions to ask to have your event run smoothly. Share your experiences as our carnival/midway experts share theirs in a win-win program. Learn how to safely accommodate every visitor to your event.
MARKETING & BRANDING YOUR EVENT – WHY & HOW?
Speaker: TBA
What does it take to market and brand your event? How can we be certain our community is leaving a positive impression? During this workshop, we will discuss various strategies to ensure that your community and your event is leaving a lasting impression on residents and visitors.
3:00 p.m. - 4:15 p.m.
GREAT IDEAS ON A KID’S SHOESTRING BUDGET
Peg Upmeyer * Arts & Scraps
Successful Children’s Areas: HOW, What, When, Where, Why?
HOW: physical setup
What: successful types of activities
When: best hours
Where: front and center or in the back?
Why: to whom are you “selling”?
Many additional tips and tricks, demos/play time, handout with creative ideas using recycled/inexpensive materials
Workshop presented by Peg Upmeyer, Arts & Scraps, 18 years of event coordinating experience.
VOLUNTEER RECRUITMENT AND RETENTION STRATEGIES
Melanie Schurkamp * National Cherry Festival
An overview of the structure of the National Cherry Festival volunteer program and the classifications within it. Also cover the changes Cherry Festival organization has seen over the last few years and how they have affected the volunteer corps (both positively and negatively). The emphasis will be on the methods for recruiting and retaining volunteers of all ages, and also introduce the online registration portal.
(*all programs subject to change)
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