Educational Workshops

PLAN AHEAD FOR THE 24TH ANNUAL CONVENTION…

 

MICHIGAN FESTIVALS AND EVENTS PRESENTS:

“THE ART AND BUSINESS OF CELEBRATIONS”

 

NOVEMBER 3-6, 2016

RADISSON PLAZA HOTEL

KALAMAZOO, MI

 

Friday, November 4, 2016

 

9:00 AM-10:30 AM

 



What’s New…Liquor Control/Gaming Guidelines

Presented by Barb Subastian, Kathie Oviedo & Tony Mitchell

Barb Subastian, Michigan Liquor Control Commission
Complete coverage on sales to minors, sales to intoxicated patrons, checking ID, hours of operation, other liquor laws that may be pertinent to the session, and information available on the Michigan Liquor Control Website.

Kathie Oviedo, Charitable Gaming Division
This session will focus on new charitable gaming strategies that involve working together to rejuvenate bingo, charity game tickets, and raffles. This session will also include discussion on best practices, improvement of the charitable gaming activities, use of technology, effective rule and regulation changes, and innovative ideas for continued success.

Tony Mitchell Vice-President, Michigan Spirits Association
How to boost your profits with Spirits / The difference between Beer, Wine, & Spirits / and making it easier to sell spirits at your event.

 

Social Media (Beginner)

Presented by Todd Herring, ArtPrize Director of Creative and Communications and Jaenell Woods, ArtPrize Communications Manager

For 19 days, ArtPrize takes over three square miles of downtown Grand Rapids, Michigan, becoming an open playing field where anyone can find a voice in the conversation about what is art and why it matters. Drawing hundreds of thousands to the region from both near and far, the ArtPrize team has a very strategic approach to communications, leveraging video and social media before, during and after the event. Join Todd Herring, Director of Creative and Communications and Jaenell Woods, Communications Manager to learn about the different types of content they share through social media, and how they generate it while highlighting multiple voices across the organization.

 

Risk MANAGEMENT / Loss Control / Insurance: How to Lower your Risks and Exposures – and Hopefully your Premiums

Presented by Panel – TBD

We will look at current trends in the Festival World and how they might impact your festival. Possible suggestions to lower what you may responsible for. Certificates, Contracts, Vendors, Subcontractors etc.

 

Art Marketing Workshop…Art is Business!

Presented by Steve Feinman, Michigan SCORE

The purpose of this workshop is to get artists to do what other businesses do to get customers – market the product so you can sell it! Are you tired of showing at our fairs and events – bored stiff as the hours pass, smiling at so many gawkers, talking to the interested, but not committed – and then closing on fewer pieces than anticipated? If you are, then do something about it! Michigan Score Director Steve Feinman, formerly of New Orleans, presents a fun interactive workshop that will give you proven tips that will help your creative work find a warm and cherished home. Like it or not art was, is and will remain a commodity. Like it or not art is a business but most artists don’t treat it as such. The key to any business is to get customers and if possible repeat customers.

 

How to make the most of your website without breaking your budget?

Presented by Shelly Murphy Northern Michigan Digital

Is your website having a party that nobody wants to come to? Is the idea of building a website – or revamping your current one so overwhelming you keep putting it off? Do your eyes glaze over when you hear terms like WordPress, ecommerce, API, SEO, and JAVA? You are not alone. Your website is often consumers first impression of your event or business and should incorporate your marketing and branding goals. Join Northern Michigan Digital project manager, Shelly Murphy, and learn how to make the most of your website without breaking your budget.

 

10:45 AM-12:15 PM

 



Obtaining Grants with the Michigan Council for Arts and Cultural Affairs

Presented by Chad Badgero & Jeff Garrett, Michigan Council for Arts and Cultural Affairs

The Michigan Council for Arts and Cultural Affairs will provide an overview of their grant programs, how they relate to your festival, fair or event and take you through a step by step process for completing the grant application.

 

Maximizing Your Sponsorships and Partnerships

Presented by Jon Witz, Producer, Ford Arts, Beats, and Eats, GM River Days, Meridian Winter Blast, and the Bluewater Fest presented by Soaring Eagle Casino & Resort

This workshop is designed to help you enhance an existing sponsorship/partnership program or assist you in developing partnership packages and strategy. Learn how to keep sponsors/partners coming back and how to make your event/program a strong candidate for successful sales.

 

Agri-Culture Shock- Looking Differently at Rural Community Assets

Presented by Donna Neuwirth, Co-founder Wormfarm Institute

In this workshop Donna will talk about the growth of their annual category- defying event, Fermentation Fest – A Live Culture Convergence. Through cross-sector collaboration and an arts emphasis, Wormfarm features live culture in all its forms: from dance to yogurt, from poetry to sauerkraut. It’s agri-tourism and a whole lot more. Q & A to follow.

 

Quantifying the Economic Impact of Community Events

Presented by Steven R. Miller Ph.D., Director: Center for Economic Analysis – MSU Product Center- Food.Ag.Bio

Community events are important components of placemaking, for which justification of public and private expenditures may be subject to scrutiny. In this educational session, we will discuss strategies for measuring the economic justification of community events. An overview of key issues for measuring economic outcomes will be discussed as well as key components of standard economic impact measurements. We will discuss strategies for planning and executing sound impact measurement efforts.

 

Your CVB as a Partner Building Your Vibrant Communities/Placemaking 

Presented by Panel TBD

 

2:15 PM-3:45 PM

 



Adding a Spark of Disney to Your Events

Presented by Richard Paul, Carey & Paul Group, Entertainment and Event Specialist

At this session, attendees will identify the importance of creating a story board style layout for each event. They will discover the importance of having a collective vision, mission, goals and objectives that exceed their attendee’s expectations. There will be group activities that will promote discussions like why it is so important to look beyond what you did right, and to strive to make it even better. We will also be analyzing the Disney event process and go behind the scenes by looking at the magic of attention to detail. At the conclusion of this educational program participant should be able to do the following: produce and design an event story board layout, define the events mission and vision statement, outline the goals and objectives before, during and after the event, summarize what they have done right and how they can do it better, list out small details that can help them put a Disney plus on their next event.

 

Event Sustainability: How to Add Value to Your Event by Going Green

Presented by Schupan Recycling

Learn innovative ways to implement sustainability programming at your event and work through obstacles such as limited funds, resources and interest, to create programming that will add value to your event.

 

How Are You Doing? How to Conduct a Marketing & Communications Audit

Presented by Sean King, Youth Education in the Arts

Conducting a Marketing & Communications Audit is an important first step for some and a necessary annual check-up for all. Learn evaluation techniques to make sure your event’s marketing plan is on target. This fast-paced interactive session will guide you through the steps you should take to review your media mix, messaging and market. Is your message on point? Are you maximizing your social media platforms? Are you reaching all of your audiences effectively? Gain unique insights on your current plan and access to a do-it-yourself kit for 2017 success.

 

Building Your Business – Strategic Plan

Presented by Small Business Administration

SBA Staff explains SBA programs and services, including the 3 C’s of SBA: Counseling, Capital, and Contracting. Participants will get an overview of the agency, our vision, and our resource partners. We will connect to the resources that can help small businesses grow and become profitable.

 

Building a World-Class Volunteer Force

Presented by Amelea Pegman, ArtPrize Managing Director

ArtPrize: Building a world-class volunteer force for the World’s largest Art competition. Learn how ArtPrize fills 10,000 hours of volunteer service for the 19-day international event.

 

Saturday, November 5, 2016

 

8:00 AM-9:00 AM

 



“MFEA Incubator…Consult with the Pros”

Bring your Website, Social Media and Print materials to the professionals…One on one question and answer session.

• Website design- Northern Michigan Digital – Shelly Murphy

• Print Materials (ex. Brochures)- Printwell, Inc. – Linda Harvey

• Social Media (facebook/twitter)- LinDigital – Peter Clay

 

9:00 AM-10:30 AM

 



Agri-Cultureshock- Looking Differently at Rural Community Assets (Repeat)

Presented by Donna Neuwirth, Co-founder Wormfarm Institute

In this workshop Donna will talk about the growth of their annual category- defying event, Fermentation Fest – A Live Culture Convergence. Through cross-sector collaboration and an arts emphasis, Wormfarm features live culture in all its forms: from dance to yogurt, from poetry to sauerkraut. It’s agritourism and a whole lot more. Q & A to follow.

 

Serving Cocktails/How Can Your Event Make More $$$

Presented by Megan Eagan, Brown Forman

Join Megan as she shares many money making strategies…MMM good! Megan will present many creative ideas within the industry to maximize your ROI (return on investment) by serving spirits at your event/fundraiser.

 

Leveraging Your Festival Into a Retail Opportunity

Presented by Brittney Hoszkiw

Festivals and events bring thousands of potential customers to your town each year. However, many event planners fail to connect with local businesses to ensure increased sales. Likewise, many businesses fail to see the business opportunity festivals and events bring. This panel discussion with event organizers and downtown business owners, will review what business owners are looking for in beneficial festivals and events and successful ways to approach them for long-term partnership and mutual gain.

 

“Why Can’t We All Just Get Along?”

Presented by Larry Nielsen, Village of Paw Paw

Open only to one Board Officer (President/Chairman, VP/VC, Secretary or Treasurer) from a group. 1 hour 15 minutes of an interactive session on typical people issues and methods for their solutions. Sometimes difficult people get on Boards and have their own agenda. This can make life difficult for everyone. The goal is to get the Board functioning as a ‘team’ so achieving your mission is easier. Bring your troubles to this workshop. If you ever said… “Argh! This has got to stop, but how?”

 

Accounting Finance/Budget

Presented by TBD

 

10:45 AM-12:15 PM

 



Blocking & Tackling: Basics for Making Your Marketing Score

Presented by Sean King, Youth Education in the Arts

You’ll never win the big game without a great game plan and your marketing plan will never score big without a plan to follow. Event marketing goes into the coach’s office for this session as we examine marketing planning, budgeting, fundraising, social media and more to develop your staff and volunteers into a team of winning marketers for your guests, sponsors and organization.

 

Programming for Kids: ArtPrize Education Days

Presented by Becca Guyette, ArtPrize Education Manager

The ArtPrize Education Team delivers a city-wide education program that includes 13 partner organizations and serves more than 16,000 kids from all over the state. Find out how community-wide collaboration supports this massive effort.

 

Introduction Board Member Roles and Responsibilities

Presented by Larry Nielsen, Village of Paw Paw

A good basic workshop for 1st time Board members and those that want to brush up on their organizational skills. Fast Paced with lots of handouts to take home. Bring your questions to this workshop. If you ever said… “Okay, I am on the Board, now what?”

 

Social Media (Advanced)

Presented by Todd Herring, Director of Creative and Communications, ArtPrize and Jaenell Woods, Communications Manager, ArtPrize

For 19 days, ArtPrize takes over three square miles of downtown Grand Rapids, Michigan, becoming an open playing field where anyone can find a voice in the conversation about what is art and why it matters. Drawing hundreds of thousands to the region from both near and far, the ArtPrize team has a very strategic approach to communications, leveraging video and social media before, during and after the event. Join Todd Herring, Director of Creative and Communications and Jaenell Woods, Communications Manager to learn about platformspecific strategies, navigating multiple voices within one organization, and building a flexible editorial calendar.

 

Maximizing Your Sponsorships and Partnerships (Repeat)

Presented by Jon Witz, Producer, Ford Arts, Beats, and Eats, GM River Days, Meridian Winter Blast, and the Bluewater Fest presented by Soaring Eagle Casino & Resort

This workshop is designed to help you enhance an existing sponsorship/partnership program or assist you in developing partnership packages and strategy. Learn how to keep sponsors/partners coming back and how to make your event/program a strong candidate for successful sales.

 

3:15 PM-4:45 PM

 



Building Your Event Team 

Ideas Shared… Visions Formed… A New Level!

Presentation by Panel TBD

Topics to be discussed:

Accounting/Finance

Planning your Events

Event/City/Chamber Partnerships

Strategic Plan

Business Partner-ROI

Community Challenges

One of the most requested workshops

 

Sunday, November 6, 2016

 

9:30 AM-11:00 AM

 



“B” an Out of the Box Go-Getter ~ Join “B”rittney and “B”ugsy for marketing ideas continued…

Brittney Hoszkiw, Organization Specialist with Michigan Main Street Center, and “Bugsy” Justin Sailor, Official Unofficial Ambassador of the Upper Peninsula

 

 

***All programs subject to change.

 

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