Founded with a single event, Musikfest, in 1984 as Bethlehem’s main employer, The Bethlehem Steel, was eliminating thousands of jobs, ArtsQuest was started to elevate the spirits of the community and draw people to the city’s then struggling downtown. Today, the nonprofit is now based on the site of that former steel mill, presenting nearly 4,000 concerts, classes, educational programs and events, drawing two million people to the city and the region.
In this dynamic presentation, ArtsQuest President & CEO Kassie Hilgert covers the strategies and techniques behind using festivals and events to revitalize communities. You’ll learn about developing and presenting innovative programming that aides in urban revitalization and economic development; the importance of maintaining great relationships with local, regional and state governments; how festivals do so much more than support tourism efforts; and the benefits of creative partnerships to accomplish the unimaginable. At the end of this presentation, you’ll leave with great tips and tactics for effectively getting your audience or community to buy into a vision.
Whether your event is 25 years old or brand new, the most important factor in your events success is the experience your guest has. Discover how to re imagine your events as experiences rather than events and how to implement best practices for offering guest a memorable experience as well as how to create a positive experience for your vendors and sponsors.
Learn tips and tricks on how to best use digital marketing for your events. This presentation will cover Facebook event creation, Facebook advertising, Email Marketing, Eventbrite pages and other digital marketing ideas. This session will also take a look at how other events have put digital marketing into practice.
Have you ever thought about selling cocktails at your event to increase revenues & profits, but hesitated to do so? Tony Mitchell, the President of the Michigan Spirits Association will share some good reasons to consider it, share some ideas about doing it, update us on pending legislation to provide discounts on spirit purchases for your event, and answer any questions that you may have about spirits.
Miss Stephanie Krieger, a Public Health & Public Safety Specialist who educates agencies in both the Rescue and Restoration of Human Trafficked Victims. As an engagement specialist, Krieger helps to bridge the gaps of communication in and between agencies, resulting in an enhanced & timely response.
Her commitment to the cause of freedom is found with honor and personal interest, as Stephanie is the granddaughter of a former labor slave, forced to work and held captive under Nazi-occupied Poland. She continues to “fight the good fight” with her Christian belief that we’re here to help one another – to be a voice for the voiceless.
Recognized as a top presenter; with energy, personality, and conviction, Krieger is known to move your spirit and inspire positive change!
The Michigan Council for Arts and Cultural Affairs will provide an overview of their grant programs, how they relate to your festival, fair or event and take you through a step by step process for completing the grant application.
Charitable Gaming Division:
This session will focus on new charitable gaming strategies that involve working together to rejuvenate bingo, charity game tickets, and raffles. This session will also include discussion on best practices, improvement of the charitable gaming activities, use of technology, effective rule and regulation changes, and innovative ideas for continued success.
Information on Special Licenses (temporary licenses for non-profit organizations), sampling, promotions, recent law changes at MLCC and standard topics including sales to minors, sales to intoxicated patrons and gambling.
Basic Fundraising Strategies – Matt Downey
Board Development – No Holds Barred **2 hour presentation** – Kelven Tan
Community Connections – Lisa Edwards Bay Rama Fishfly Festival
Contracts – Carly Vertz Skerbeck Family Carnival, John Greer Zambelli Fireworks, and Chad Novak Grosse Ile IslandFest
Experiential Marketing –Ty Damon
Food and Beverage – MaryAnn Dilling
Managing the Media – Kat Paye
MLive Digital and Print Marketing – John Gonzales
Purple Cow – MaryAnn Dilling
Small Town Main Street Connection – Brittney Kramer
Sponorship – MaryAnn Dilling
Recruiting Volunteers – Toni Cooper
Adding a Spark of Disney to your Family Events – Richard Paul Carey and Paul Group
CEO & Executive Directors Leaders – Idea Sharing Session! This session is dedicated to the interactive exchange of ideas and discussion of issues and trends among CEO’s and Executive Directors. – Kat Paye National Cherry Festival & Mike Smith Grand Haven Coast Guard Festival
Bylaws– Jerry Preston Back to the Bricks Cruise & Car Show
Creating Family Traditions – Amari Myles, Flint and Genesee Chamber of Commerce