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2008 Spring Educational Seminars

May 1, 2008 – Waterford
May 2, 2008 – Ann Arbor
May 3, 2008 – Traverse City

SPONSORSHIP…the fuel that drives the event engine



Learn from Sylvia Allen, a renowned expert with 30 years of experience in providing public relations, event marketing/management services and sponsorship sales for hundreds of events around the world. Each seminar will feature Sylvia on sponsorship techniques for communities of all sizes. Learn about current trends in sponsorship, pricing sponsorships, personality selling styles and supporting sponsorships through public relations.

Joining us in Waterford and Ann Arbor will be a panel of experts that will give you media promotion ideas to maximize your event budget. Learn the most effective no and low cost ways to market and advertise your event. Options using television, print, internet and radio media will be covered.

In Traverse City learn volunteer recruitment and retention strategies for all ages from the structure of the National Cherry Festival program and the classifications within. Also being covered will be the changes Cherry Festival organization has seen over the last few years and how they have affected the volunteer corps (both positively and negatively).

Don’t miss out on these high impact workshops as you find out what’s hot, what’s not...what’s in, what’s out.

Thursday, May 1, 2008 * - WATERFORD – OAKLAND COUNTY

EOB Conference Center,
Oakland County, Bldg 41 West
2100 Pontiac Lake Road, Waterford MI 48328

8:00 a.m. – 9:00 a.m....... Registration & Coffee
9:00 a.m. – 9:15 a.m....... Welcome & Introductions
9:15 a.m. - 11:00 a.m...... Media Promotion to Maximize Your Event Budget
11:00 a.m. - 11:15 a.m......Break
11:15 a.m. - 11:45 a.m......Making the “D” Brand Work For Your Event
11:45 a.m. - 12:15 p.m.......Introduction to Sponsorships with Sylvia Allen
12:15 p.m. - 1:00 p.m....... Networking Lunch
1:00 p.m. - 4:30 p.m..........How to be Successful at Sponsorship Sales with Sylvia Allen

Friday, May 2, 2008 * - ANN ARBOR

Comfort Inn & Business Center
2455 Carpenter Rd
Ann Arbor, MI 48108

8:00 a.m. - 9:00 a.m......... Registration & Coffee
9:00 a.m. - 9:15 a.m..........Welcome & Introductions
9:15 a.m. - 10:45 a.m........Media Promotion to Maximize Your Event Budget
10:45 a.m. - 11:00 a.m.......Break
11:00 a.m. - 12:00 p.m.......The Convention & Visitors Bureau as Your Event Partner
12:00 p.m. - 1:00 p.m..........Networking Lunch
1:00 p.m. - 4:30 p.m...........How to be Successful at Sponsorship Sales with Sylvia Allen

…COME EARLY…STAY LATE…ANN ARBOR LODGING SPECIALS:

For Special Rates mention you are with Michigan Festivals & Events
COMFORT INN & BUSINESS CENTER
2455 Carpenter Rd., Ann Arbor, MI 48108
Rate: $67 /night plus tax
Valid: May 1 - 2, 2008
For reservations call 734-973-6100 by April 16, 2008

“MAY MOONLIGHT DELIGHT”

Main Street Area Association, in the heart of downtown Ann Arbor, invites MFEA members to “May Moonlight Delight” May 2, 2008 after the Spring Educational Seminar.
  • A night filled with utter delight.
  • Enjoy late night shopping.
  • Explore Main Street area’s newest stores and restaurants.
  • Visit your long time favorite places downtown.
  • Music, art, refreshments and specials in stores!!
  • Visit Main Street area's great galleries as they host special activities for you.

    For more information visit: http://www.mainstreetannarbor.org/

    Saturday, May 3, 2008 * - TRAVERSE CITY

    Great Wolf Lodge
    3575 North US31 South
    Traverse City, MI 49684

    8:00 a.m. - 9:00 a.m.........Registration & Coffee
    9:00 a.m. – 9:15 a.m.........Welcome & Introductions
    9:15 a.m. - 10:30 a.m........Volunteer Recruitment and Retention Strategies
    10:30 a.m. - 10:45 a.m......Break
    10:45 a.m. - 12:00 p.m.......Introduction to Sponsorships with Sylvia Allen
    12:00 p.m. - 1:00 p.m.........Networking Lunch
    1:00 p.m. - 4:30 p.m...........How to be Successful at Sponsorship Sales with Sylvia Allen

    COME EARLY…STAY LATE… – TRAVERSE CITY LODGING SPECIALS:

    For Special Rates     mention you are with Michigan Festivals & Events
    GREAT WOLF LODGE
    3575 North US 31 South, Traverse City, MI 49684
    Rate: Friday, May 2 - $99 plus tax (Family Suite)
    Saturday, May 3 - $119 plus tax (Family Suite)
    Valid: May 2 - 3, 2008
    For reservations call 866-478-9653 by April 15, 2008
    ALL LODGING RESERVATIONS INCLUDE WATERPARK PASSES


    * SEMINAR WORKSHOP DESCRIPTIONS

    May 1, 2008 ONLY - Making the “D” Brand Work For Your Event
    Jim Townsend, Detroit Metro Convention & Visitors Bureau (CVB)

    May 1 & 2, 2008 - Media Promotion to Maximize Your Event Budget
    May 1    - Frank Bunker, Great Stuff; Nancy Cain, AAA Michigan; Ellie Cruz, Mlive; Tavi Fulkerson, The Fulkerson Group
    May 2 – Bob Bolak, Ann Arbor’s 107 one; Nancy Cain, AAA Michigan; Ellie Cruz, Mlive; Tavi Fulkerson, The Fulkerson Group, Joe Grech, BoothMichigan –Ann Arbor News

    Get great ideas from a team of experts. Learn the most effective no and low cost ways to market and advertise your event. Options using television, print, internet and radio media will be covered.

    May 2, 2008 ONLY - The Convention & Visitors Bureau as Your Event Partner
    Mary Kerr, Ann Arbor Convention & Visitors Bureau; Tamara Real, Ann Arbor Chamber of Commerce; Debbie Locke Daniels, Ypsilanti Convention & Visitors Bureau

    You’re preparing your annual event and you need assistance, who do you turn to? The Convention & Visitors Bureau will give their suggestions and assistance to make your event successful. Including strategies to define your economic impact.

    May 3, 2008 ONLY - Volunteer Recruitment and Retention Strategies
    Melanie Schurkamp, National Cherry Festival

    An overview of the structure of the National Cherry Festival volunteer program and the classifications within it. Also cover the changes Cherry Festival organization has seen over the last few years and how they have affected the volunteer corps (both positively and negatively). The emphasis will be on the methods for recruiting and retaining volunteers of all ages, and also introduce the online registration portal.

    HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES WITH SYLVIA ALLEN

    Current Trends in Sponsorship ● Sponsorship for Small Events
    ● How to Price Your Sponsorship


    MFEA welcomes Sylvia Allen back to Michigan as she introduces you to sponsorship success whether your community event is small or large or in-between. Once you have determined the sponsorship process, how do you determine what to charge your sponsors? Determining the pricing will help you see the value of your sponsorship offerings so that you can develop a reasonable asking price for your sponsor’s investments.

    Sylvia will also let you know what is happening in the sponsorship world and what changes are impacting sponsor’s decisions.

    ***all subject to change***
    • Download Spring Educational Seminar Registration Form



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